PSA/Peugeot-Citroen, which owns DS, left America in 1991.
This return is part of a global strategy to sell DS vehicles in 200 large cities worldwide, including 30 in North America (20 in the U.S.), Bonnefont told Automotive News Europe.
How many Canadian cities will welcome the DS brand? It remains a mystery for now.
None of the five DS models currently sold in Europe meets U.S. regulations and standards, so modifications will be necessary before they start being shipped overseas.
They all take their name from Citroen's iconic lineup produced from 1955-1975. Today's versions compete with premium vehicles such as the MINI Cooper and Audi A3.
Source : europe.autonews.com