Chicago – Saturn Corporation will reveal two specialized versions of its coming VUE compact sport utility today, showcasing the breadth of retail installed accessories and after-market customization opportunities planned for the vehicle. These two show vehicles, which focus on an outdoor and urban theme respectively, will be on display at the Greater Chicago International Auto Show, which opens to the public on Friday.
"These lifestyle vehicles are great examples of the flexibility and broad appeal that we envision for the Saturn VUE," said Jill Lajdziak, vice president of Saturn sales, service and marketing. "Customization is an important factor among automotive buyers in today's marketplace. In fact, specialty accessories and appearance products alone represent the largest growth segment of aftermarket products, with sales more than doubling from $1.8 billion to nearly $4 billion in the past decade. The ability to customize a vehicle is especially important in the entry vehicle segment and among younger buyers with active lifestyles."
The outdoor expression version of the Saturn VUE caters to the spirit of adventurous activities such as camping, canoeing and mountain biking. It is designed to reinforce the VUE's capabilities as a genuine light-duty off-road vehicle that can 'get up and go' while carrying a variety of gear. Features include a front brush bar, 16-inch wheels with all-terrain tires and a prominent roof rack. Interior features include a rubberized cargo area and floor covering, Ostrich leather accents and a plug-in handheld GPS unit. Similar retail installed accessories will be available upon start of production for the VUE.