Geneva 2011: Lancia, coming to a Chrysler dealer near you
You may have heard the name Lancia but have never actually seen one. That's because the last Lancia sold in North America dates back to the early 80s and in the 8 or so years they were sold here, very few were actually bought. They carried names like Beta, Gamma, Scorpion and Zagato, a Beta coupe modified by the famous Italian outfit.
