After announcing Kia and Nissan’s presence in the list of 100 top global brands, we give you here a comprehensive overview of the auto industry’s positioning on the latest edition of the annual list published by Interbrand. Toyota is notably the sole car manufacturer to attain the top 5 on the list that covers all commercial sectors, sitting in fifth position with a value of $53.58 billion USD. This total represents an increase of 9% over 2015.
In all, 14 car companies made Interbrand’s top 100 list; they are, with their respective positions:
- Toyota: 5th
- Mercedes-Benz: 9th
- BMW: 12th
- Honda: 21st
- Ford: 33rd
- Hyundai: 35th
- Audi: 38th
- Volkswagen: 40th
- Nissan: 43rd
- Porsche: 50th
- Kia: 69th
- Land Rover: 78th
- MINI: 88th
- Tesla: 100th