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Toyota Prius sales top 3 million mark

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Khatir Soltani
Toyota has now sold 3 million copies of the Prius globally since its debut in 1997. The popular hybrid took 16 years and 3 generations to reach that milestone.

Ever since the first Prius hit the road, the cost of its hybrid powertrain has been reduced by about two thirds, while CO2 emission levels have fallen from 114 to 89g/km.

Other Prius facts and figures:
  • 790 billion yen ($8,271 billion) in hybrid technology R&D;
  • 123,000 units of the first generation were sold around the world, compared with 1,688,000 for the current generation;
  • While developing the latest Prius, Toyota filed more than 1,200 patents.
2012 Toyota Prius C front 3/4 view
2012 Toyota Prius C (Photo: Sébastien D'Amours)
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada