It was announced recently that Toyota had overtaken GM in the top spot in world sales; many specialists had predicted that this day would come. As if to prove a point, Toyota has just announced that fiscal year that ended March 31 2007, was a record year where operating profits and net income are concerned.
The operating profits rose by 19.2% to ¥2.24 billion, or $18.96 billion US at today's exchange rates. Meanwhile, net income climbed by 19.8% to $13.93 billion. The end result is that total revenues increased by 13.8% to $202.86 billion US. Total unit sales rose by 6.9% up to 8,524,000.
As if to prove once more that Toyota has no intention on slowing down, the media research firm Nielsen in Hamburg has come up with the following figures:
In the first three months of the current year, Toyota has spent 59.1 million euros (about $80.4 million US) on marketing and advertising, more so than any other automaker in the world and twice the amount that DaimlerChrysler has spent. To put it into $$ per car, Toyota invested 1,730 euros (about $2,352 US) into advertising per vehicle sold in the same period. Volkswagen, by comparison, spent a very moderate 379 euros (about $515 US) per vehicle sold.
The operating profits rose by 19.2% to ¥2.24 billion, or $18.96 billion US at today's exchange rates. Meanwhile, net income climbed by 19.8% to $13.93 billion. The end result is that total revenues increased by 13.8% to $202.86 billion US. Total unit sales rose by 6.9% up to 8,524,000.
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As if to prove once more that Toyota has no intention on slowing down, the media research firm Nielsen in Hamburg has come up with the following figures:
In the first three months of the current year, Toyota has spent 59.1 million euros (about $80.4 million US) on marketing and advertising, more so than any other automaker in the world and twice the amount that DaimlerChrysler has spent. To put it into $$ per car, Toyota invested 1,730 euros (about $2,352 US) into advertising per vehicle sold in the same period. Volkswagen, by comparison, spent a very moderate 379 euros (about $515 US) per vehicle sold.