Safety and Sustainability Seen in a New Light
Color. It's one of the first things that anyone finds a favorite of. It can negatively or positively affect our emotional state, swinging us to aggression or calm without graphic imagery, audible sound or additional stimuli. Color says more about a person's priorities than almost any other visible choice. It covers our clothes, walls, furniture, and of course, our automobiles.
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| With 30% of the cars on the road being a shade of grey, Ford hopes its GloCar concept will brighten things up. (Photo: Ford Motor) |
If you don't drive a silver car, truck, SUV or minivan, consider yourself original. Approximately 30% of all vehicles sold around the globe are painted some shade of silver. Just the same some automakers offer a wide palette of shades and colors for each model, others only a narrow assortment. Some premium marques even allow prospective owners to choose a custom hue direct from the factory - for a fairly steep fee mind you.
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| By using a series of LED lights, the Ford GloCar's body panels can change color and hue. (Photo: Ford Motor) |
But now there's a new idea that could, albeit not too soon, remove the color argument from the auto-purchasing scenario. Ironically, from the company whose founder once stated, "You can have any color, as long as it's black," a new concept arrives more vibrant than anything preceding. LED lights change the color, intensity and frequency of the Ford GloCar's injection-moulded translucent plastic body panels.
As part of the "National Design Triennial: Inside Design Now" exhibit on display at New York's Cooper-Hewitt, National Design Museum, the GloCar sheds some light on the blue oval's Brand Imaging Group.