Such statements aren't off the cuff, but the result of extensive social and ecological trend research. In the end Ford's Brand Imaging Group determined five future scenarios, the unfolding universe, the mosaic society, the experiential society, the sustainable society and the caring society.
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| From aggressor to a protector, the GloCar is the result of extensive social and ecological research. (Photo: Ford Motor) |
"These scenarios were used to anticipate future consumer needs and provide solutions for new challenges the automotive industry might face," commented van den Acker.
Out of this research came the conclusion that the most important consumer priorities are safety and sustainability, and the GloCar is the direct result.
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| Is the GloCar just another wacky concept car, or a feasibility study in safety and sustainability? (Photo: Ford Motor) |
Is it a feasible study or a wacky show car conceived by a group of designers and engineers gone mad? The Ford Brand Imaging Group seems to think that many of the GloCar's design elements could find their way into production Fords, enhancing the safety and sustainability of the cars we currently drive.
Now if it only could change color in accordance with the mood swings of its driver, the GloCar would make it easier to pick out apathy behind the wheel, clueless day-dreaming and cases of potential road rage. It might even be able to eliminate driving while under the influence of drugs or alcohol. You might be onto something with this one Ford.