I'm truly looking forward to getting behind the wheel of an Evo, but until then, I'm going to give you my thoughts on the 2007 Mitsubishi Outlander.
Now this vehicle boasts a lot of stuff, but probably the first item that I should mention, is that it is the most affordable 6-cylinder Japanese SUV on the market. It also has more horesepower and torque then any other compact SUV under $30K.
That's impressive, but it takes a lot to win the hearts and minds of the Canadian SUV buyer. With that in mind, Mitsubishi has added a whole host of available goodies to the vehicle which you don't typically see in this price segment, and then topped it off with one of the best warranties in the business.
All this, and the Outlander is certainly no "ugly duckling" either. In fact, when you see one on the road, it is hard to believe that the Outlander can be purchased for so little (prices range from $25,498 - $ 36,998).
I can't help but wonder if this hasn't been what's held them back for so long. It's a little like asking someone how much Beluga Caviar costs. Most people couldn't even guess. They just don't know as it's not something that most people have on their shopping lists.
That's changing now for Mitsubishi, with the help of some very clever television advertising. Customer interest is building, and can be measured by the fact that the company's website traffic has jumped dramatically since the TV campaign started.
The Outlander is certainly one vehicle which will help them achieve their sales goals, as the small SUV market is a hotly contested marketplace, and they are sitting pretty with this model.
The Outlander offers standard and available features like Bluetooth, paddle shift 6 speed auto box, selectable AWD, Rockford Fosgate 650 watt stereo, Keyless Ignition, Sat Nav. The list goes on and on, and reads more like the option list on a premium badge vehicle.
Then, there are clever design items like the stow-in-the-floor 3rd row seat, and their segment-exclusive Flap-Fold rear tailgate, which makes loading heavy objects a breeze.
Now this vehicle boasts a lot of stuff, but probably the first item that I should mention, is that it is the most affordable 6-cylinder Japanese SUV on the market. It also has more horesepower and torque then any other compact SUV under $30K.
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| The interior is well laid out but played host to a few rattles. |
That's impressive, but it takes a lot to win the hearts and minds of the Canadian SUV buyer. With that in mind, Mitsubishi has added a whole host of available goodies to the vehicle which you don't typically see in this price segment, and then topped it off with one of the best warranties in the business.
All this, and the Outlander is certainly no "ugly duckling" either. In fact, when you see one on the road, it is hard to believe that the Outlander can be purchased for so little (prices range from $25,498 - $ 36,998).
I can't help but wonder if this hasn't been what's held them back for so long. It's a little like asking someone how much Beluga Caviar costs. Most people couldn't even guess. They just don't know as it's not something that most people have on their shopping lists.
That's changing now for Mitsubishi, with the help of some very clever television advertising. Customer interest is building, and can be measured by the fact that the company's website traffic has jumped dramatically since the TV campaign started.
The Outlander is certainly one vehicle which will help them achieve their sales goals, as the small SUV market is a hotly contested marketplace, and they are sitting pretty with this model.
The Outlander offers standard and available features like Bluetooth, paddle shift 6 speed auto box, selectable AWD, Rockford Fosgate 650 watt stereo, Keyless Ignition, Sat Nav. The list goes on and on, and reads more like the option list on a premium badge vehicle.
Then, there are clever design items like the stow-in-the-floor 3rd row seat, and their segment-exclusive Flap-Fold rear tailgate, which makes loading heavy objects a breeze.
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| Third row bench is ingeniously designed however space and comfort is limited for children. |