The interior has all the luxurious touches expected from the Buick nameplate: Ebony, Cashmere and Choccachino leathers, rich wood and aluminum accents, warm ambient lighting and soft-touch materials.
Premium available features include push-button start, Bose audio, remote start as well as heated steering wheel and seats that are automatically activated by temperatures below 7 degrees Celsius. The gadgetry checklist includes OnStar remote vehicle access (using a smartphone) and remote systems check (tire pressure, fuel level and oil level), touch-screen navigation and Bluetooth connectivity.
Like its siblings, the Regal and LaCrosse, the Verano was sold in China for a while before being launched in North America. The decision to release the new Verano in China first is largely due to Buick's uninterrupted popularity there–which probably saved the brand from extinction during the tough years.
The brand's reinvention and subsequent appeal to a younger demographic appears to be working in North America, too; once near-dead, Buick is now outselling Lexus in the U.S. luxury market. The Verano’s main competitors will be the Audi A3, Volvo S40 and Lexus IS250.
The Verano is projected to hit North American showrooms by the end of 2011. Pricing is expected to be announced shortly before the car's on-sale date.
Premium available features include push-button start, Bose audio, remote start as well as heated steering wheel and seats that are automatically activated by temperatures below 7 degrees Celsius. The gadgetry checklist includes OnStar remote vehicle access (using a smartphone) and remote systems check (tire pressure, fuel level and oil level), touch-screen navigation and Bluetooth connectivity.
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| The interior has all the luxurious touches expected from the Buick nameplate. (Photo: Buick) |
Like its siblings, the Regal and LaCrosse, the Verano was sold in China for a while before being launched in North America. The decision to release the new Verano in China first is largely due to Buick's uninterrupted popularity there–which probably saved the brand from extinction during the tough years.
The brand's reinvention and subsequent appeal to a younger demographic appears to be working in North America, too; once near-dead, Buick is now outselling Lexus in the U.S. luxury market. The Verano’s main competitors will be the Audi A3, Volvo S40 and Lexus IS250.
The Verano is projected to hit North American showrooms by the end of 2011. Pricing is expected to be announced shortly before the car's on-sale date.
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