# 9 Controversy
General Motors considered building its new Blazer as the company’s plant in Spring Hill, Tennessee, alongside the Acadia and Cadillac’s XT5 and XT6. But since the Ramos Arizpe factory in Mexico was set to stop producing the 2019 Chevrolet Cruze as of March 2019, and since the fate of the Sonic was sketchy to say the least, assembly of the Blazer moved south of the Rio Grande.
This decision was not warmly received by either President Trump or the United Auto Workers. The union told its member to boycott the Blazer, and the president threatened to slap import tariffs on the model. But GM held firm and chose Mexico.
# 10 A predictable PR mess
And thus you had the makings of a monumental - and memorable - marketing disaster. On March 26, 2019, the automaker had a flaming new Blazer hoisted onto a platform above the giant screen at Comerica Park in Detroit, the home of the Tigers. Within four days, the ruckus raised by local media and by baseball fans enraged that a Made in Mexico vehicle was looking down from its perch on the Motor City compelled GM to backtrack. The Blazer was removed in favour of a Traverse.
