Christmas Report: The Scent of Hummer

"Super Duty" Eau de Toilette

What do you think of when the word Hummer is mentioned? To me, a hummer is one of two things, and cologne isn't one of them. Most

In an effort to maximize the brand's potential, General Motors has released Hummer cologne. (Photo: General Motors of Canada)

people unfamiliar with the word's sexual connotation will immediately conjure up images of GM's extremely expensive, gas-guzzling, off-road power monger.

But in an effort to maximize brand potential the General has other aspirations in mind, one being a fashionable fragrance. What's it going to smell like, motor oil? Not according to retailer Sephora that describes it as an "adventure" that "begins with a fresh and exhilarating burst of freshness comprised of green foliage, cardamom, thyme, and peppercorns that capture the essence of the outdoors. These lively notes are then melded with a warm, rugged, masculine, adrenaline rush of leather, patchouli,

In case you are wondering, no, it's not going to smell like rubber and/or motor oil. (Photo: General Motors of Canada)

amber, and sandalwood. The smooth richness of tonka bean [not Tonka toy] act as the "axle" that links and balances the fresh and warm notes, creating an olfactory sensation that can only be Hummer."

Do people actually buy into this kind of sensational drivel? While Hummer's new scent, commissioned by and sold through GM's Hummer division, is indeed refreshing as the description attests, who would have thought the rough and tough brand long touted by superhero film star gone politic Arnold Schwarzenegger would ever go into the fragrance business?