Ron Burgundy, the fictional anchorman portrayed by comedian Will Ferrell, wants to show you how good the Dodge Durango is.
“So the idea of the campaign is very simple -- hiring a guy who comes from the 1970s. And he's going to look at our advanced technology through the eyes of a guy who comes from the '70s,” Olivier Francois, Chrysler's chief marketing officer, was quoted as saying. “That was the creative design. That was the big idea.”
The various commercials, which debuted on October 5th, have generated quite a buzz on the internet. Will it translate into sales success?
Source: Automotive News
“So the idea of the campaign is very simple -- hiring a guy who comes from the 1970s. And he's going to look at our advanced technology through the eyes of a guy who comes from the '70s,” Olivier Francois, Chrysler's chief marketing officer, was quoted as saying. “That was the creative design. That was the big idea.”
The various commercials, which debuted on October 5th, have generated quite a buzz on the internet. Will it translate into sales success?
Source: Automotive News