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Ever wanted to punch a Peugeot?

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Khatir Soltani
Well, now's your chance. Not a real one of course (no matter how tough you claim to be, we're inclined to think your fist would be on the losing end of things), but a magazine picture of one. There's another "inventive" automotive ad circling the world (a la VW Golf R), this time about the new Peugeot.

The ad is featured in a Brazilian magazine and the text on the car in Portuguese (for all of you who aren't fluent) reads: "Hit hard here and find out why the new Peugeot 408 brings more security". Once you've unleashed your anger on the poor little Peugeot, you can turn the page and see the inflated airbag on the other side.

Interaction is all the rage these days with advertisers, from Facebook likes to magazine ads you can actually ingest, but we have to wonder if these nifty little tricks will actually get people to buy vehicles. Is an inflating magazine page really going to sell me on the new Peugeot or just annoy the hell of out me when I realize I can't carry around my magazine with ease like I did before because of the big balloon in the middle?



Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada