OAKVILLE, ON — Consumers across Canada can now 'build', price, search dealership inventory, and order any Ford or Lincoln vehicle online at www.ford.ca. The all-new Web service also gives car and truck buyers the ability to 'shop around' online using the site's feature-by-feature comparisons of Ford and Lincoln vehicles to key competitors. In addition, online consumers can calculate the estimated value of their trade-in — all without leaving the Ford of Canada web site.
The real power of the Internet is not the technology itself, but its ability to improve the level of service, convenience and satisfaction delivered to the consumer, said Alain Batty, president and CEO, Ford Motor Company of Canada, Limited. We have listened carefully to our online customers, and working closely with our dealers, we are now providing one of the most comprehensive online shopping experiences in the auto industry.
Ford of Canada's complete Web shopping service now delivers the ability to:
- 'build' a vehicle and obtain the Manufacturer's Suggested Retail Price (MSRP);
- comparison shop the selected vehicle with key competitors;
- receive an estimate Canadian Black Book(TM) value for a trade-in;
- calculate lease or purchase payments and apply for financing;
- search local dealer inventory to see if the selected vehicle is on the lot;
- contact the local dealer to arrange a test drive, negotiate a price, or to place an order.