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Geneva 2011: Introducing the Ford B-Max, a family-oriented Fiesta

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Khatir Soltani
After revealing the cute and practical C-Max in Detroit at the beginning of the year, Ford is continuing on its streak of family-oriented unveilings in Geneva with a remodelled Fiesta dubbed B-Max.

Photo: Ford

Accessibility is obviously the focal point of the machine. The front sliding doors create an inviting, 1.5-metre wide opening. Inside, the rear bench and front passenger seat fold flat, allowing you to load objects as long as 2.35 m.

Ford says the car offers generous space, a panoramic glass roof and a six-inch touch screen. As for the rest of the cabin, it’s essentially a throwback to the C-Max.

To efficiently get its five occupants from A to B without burning too much fuel, the B-Max calls on a 1.0-litre, direct injection, EcoBoost engine with start/stop technology. The automaker hasn’t divulged any tech specs concerning output or torque, however.

Though identified as a concept car, the vehicle seems ready for mass production. Given the choice of engine and European interest for this type of machine, we can assume the B-Max will only be offered across the pond.

Photo: Ford


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada