Sierra Club and the Rainforest Action Network Still Not Happy with Blue Oval Brand
I'm not much of a country music fan, but there is an old song by Willie Nelson that seems appropriate here. "On the road again, just can't wait to get on the road again." Ford is on the move again with their Sustainable Mobility Technologies trailer.
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| Ford's Sustainable Mobility Technologies trailer is on the road again, showcasing their Fuel Cell Technology in action. (Photo: Trevor Hofmann, Canadian Auto Press) |
The month of June was filled with covering events from Vancouver to Toronto and down to California showcasing their Fuel Cell Technology in action. Ford Motor Company is trying to send the message that they are aggressively pursuing and implementing advancements that reduce the emissions impact of vehicles on the environment.
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| "If you compare Ford Motor Co. to almost any company here in Detroit or any automotive company in the world, they're falling further and further behind," stated Michael Brune, executive director of the Rainforest Action Network. (Photo: Ford Motor Company) |
Sierra Club and the Rainforest Action Network on the other hand believe differently, feeling that Ford has fallen behind when it comes to its environmental activities. "The closer you look at Ford's environmental record, the more environmentalists agree that Bill Ford has betrayed his environmental values," said Michael Brune, executive director of the Rainforest Action Network. "If you compare Ford Motor Co. to almost any company here in Detroit or any automotive company in the world, they're falling further and further behind."
So company CEO Bill Ford is reiterating what he says are the company's big environmental achievements and undertakings - in part to counter this advertising campaign against Ford by Sierra Club and the Rainforest Action Network.