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Industry Report: Ford Has Strong November but Still Lags Behind 2004 in YTD Sales

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Khatir Soltani
While the F-Series continues on as the best selling nameplate in Canada and the U.S., the smaller Ranger has surprised many by
The Ford 4-Trac concept that showed up at the Thailand International Motor Expo in Bangkok, might be the next-generation Ranger. (Photo: Ford Motor Company of Canada)
achieving its best sales since the 1994 model truck. Possibly Ford truck buyers are considering downsizing to save fuel too, allowing for the surge in compact pickup sales. The combination of Freestyle, Ranger, and F-Series allowed Ford to achieve a combined 23.5 percent increase in truck/SUV sales.

There was no mention in the release as to whether Lincoln's new LT, derived from the F-150, helped to achieve this increase in sales in any significant manner.

Still, as promising as some of the new models are and how well some of the
Ford's year-to-date 2005 sales are down 1.0 percent at 195,587 units compared to 2004. (Photo: Trevor Hofmann, Canadian Auto Press)
old standbys are selling, Ford of Canada's combined car and truck sales only managed 15,076 unit sales during the month of November, which was down by 0.3 percent compared to 15,126 units in 2004. Car sales had fallen off by 16.9 percent at 3,065 units compared to 3,690 last year, while truck sales were up by 5.0 percent at 12,011 versus 11,436 last November.

Year-to-date 2005 sales are down 1.0 percent at 195,587 units compared to 2004. Interestingly, car sales are up by 2.1 percent at 53,093 units, while truck sales are down 2.1 percent at 142,494 units. Consider the latter numbers are made up by falling mid- and full-size SUV sales.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada