MERCEDES-BENZ TO LAUNCH SUPER-LUXURY MAYBACH MARQUE
Maybach, one of the world's most exclusive automotive names during the 1920s and 1930s, will be reborn in 2003 as a super-luxury car marque within the Mercedes-Benz division of DaimlerChrysler AG. "We are using the Maybach name to emphasize the unique nature of our future premium-quality product," said Professor Juergen Hubbert, DCAG board member in charge of the Mercedes-Benz and smart car division, "and to carry on the tradition of a legendary marque, whose exciting cars were the ultimate in design and technical perfection in the years between 1921 and 1940. We are pursuing these very same goals in the development of the new Maybach. Based on state-of-the-art Mercedes technology, these vehicles will set new standards in the world of premium cars, thus paying due honor to the great name of Maybach."
