Barely two months have gone by since the last Mitsubishi Eclipse rolled off the assembly line, but the automaker isn’t discarding the idea of eventually resuscitating the model.
Vice president of marketing and product planning Greg Adams told Ward’s Auto that the model that made Mitsubishi’s name for several years may be back if there is sufficient demand.
Like the Honda Prelude and Acura RSX, the Eclipse took quite a blow with the growing popularity of SUVs and, more recently, extremely fuel-efficient models, victims of an important change in buyer mentality.
However, the interest generated by the upcoming Scion FR-S, Toyota FT-86 and Subaru BRZ as well as the persistent rumours of the return of the Acura RSX have captured the imagination of consumers around the world.
Will the Eclipse really rise up, phoenix-like, from its ashes?
Though it was at the heart of Mitsubishi’s rebirth in the 90s and is the all-time most successful Japanese sport model in the United States, sales of the Eclipse gradually took a nosedive since the record year of 2002.
The question is, was it the market, or the product?
Source: Ward's Auto
Vice president of marketing and product planning Greg Adams told Ward’s Auto that the model that made Mitsubishi’s name for several years may be back if there is sufficient demand.
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| Photo: Mitsubishi |
Like the Honda Prelude and Acura RSX, the Eclipse took quite a blow with the growing popularity of SUVs and, more recently, extremely fuel-efficient models, victims of an important change in buyer mentality.
However, the interest generated by the upcoming Scion FR-S, Toyota FT-86 and Subaru BRZ as well as the persistent rumours of the return of the Acura RSX have captured the imagination of consumers around the world.
Will the Eclipse really rise up, phoenix-like, from its ashes?
Though it was at the heart of Mitsubishi’s rebirth in the 90s and is the all-time most successful Japanese sport model in the United States, sales of the Eclipse gradually took a nosedive since the record year of 2002.
The question is, was it the market, or the product?
Source: Ward's Auto