Morgan Aeromax Shows Coach Building is Alive and Well in Britain

At 4.5-Seconds to 100 KM/H the Aeromax is Among Europe's Quickest Coupes

Most people who see a new Morgan driving by would never guess that it is a modern automobile. Other than the new Aero Eight

New Morgans are sought after by enthusiasts the world over because their balance of new age powertrains and old world charm is unique in the industry. (Photo: Morgan)

model, which sports swoopy aerodynamic body panels and other refinements, the rest of the lineup looks much like it did back in the first half of the previous century.

But that doesn't mean the automaker's car's drive like pre-war roadsters. On the contrary, new Morgans are sought after by enthusiasts the world over because their balance of new age powertrains and old world charm is unique in the industry.

It is a rare occasion, however, even for Morgan, that it gets the opportunity to develop an all-new model on behalf of a customer. The new Aeromax was commissioned by Prince Eric I. Sturdza, President of Banque Baring Brothers

The new Aeromax was commissioned by Prince Eric I. Sturdza, President of Banque Baring Brothers Suisse. (Photo: Morgan)

Suisse, and promises to be as exciting to drive as it is enticing to look upon.

Sturdza requested a Morgan for long distance touring, something more comfortable and offering greater protection from the elements than any of the brand's roadsters. Designer Matthew Humphries came up with a revolutionary touring coupe, shown to Sturdza and the rest is history.

Some of the car's features, such as the "gullwing" trunklid, hardwood and traditional pleated leather interior, as well as the large flat load area behind the seats, were "particular requirements" of the new owner.