MISSISSAUGA, ON – Carlos Ghosn, president of Nissan Motor Co., Ltd., has announced the appointment of Mr. Mamoru Yoshida as president of Nissan Canada Inc., effective April 2, 2001.
Mr. Yoshida, age 43, succeeds Kiyoharu Owada who, after seven years of service in Canada, has been reassigned to Nissan Motor Co., Ltd.
Since 1997, Mr. Yoshida has been based in Tokyo where he has worked mainly in the overseas business planning and sales marketing areas.
He has been heavily involved in the Nissan Revival Plan (NRP) since its inception in 1999, a plan designed to increase profitability and reduce costs worldwide. Over a year ago, he was assigned to lead a team responsible for automotive associated business development worldwide.
Mr. Yoshida graduated from Sophia University, Tokyo, in 1981 where he studied in the Faculty of Foreign Language - English Language department. He began his career with Nissan in April 1981 working in Manufacturing Training at the Yoshiwara plant. Throughout his career, he has spent time in Holland where he worked in the Business Planning and Sales Operations divisions. From Holland, he travelled to Great Britain and assumed the role of Senior Advisor to both the Sales & Marketing Directors.
Nissan Canada Inc. is a subsidiary of the world's fifth-largest automaker. In Canada, Nissan imports and distributes Nissan sedans, sports cars, trucks and mini-vans, plus the Infiniti range of luxury cars.
More than half of the vehicles Nissan offers for sale in Canada are North American built.