Last Friday, Nissan USA launched a marketing campaign designed to let consumers know it has completely recovered from the natural disaster that hit Japan last spring and that buyers looking to purchase a Nissan car won't have to wait for it to arrive. A perfect opportunity to rub Honda's and Toyota's face in it.
The slogan "unlike some car companies, Nissan is running at 100%, which means the most innovative cars, are the most available cars" speaks for itself, and no doubt had Toyota's and Honda's marketing guys foaming at the mouth.
Below the belt, or a case of "the end justifies the means"? You be the judge.
The slogan "unlike some car companies, Nissan is running at 100%, which means the most innovative cars, are the most available cars" speaks for itself, and no doubt had Toyota's and Honda's marketing guys foaming at the mouth.
Below the belt, or a case of "the end justifies the means"? You be the judge.