Nissan Motor Co., Ltd., today outlined a new business plan called "Nissan Power 88", foreshadowing what the Japanese automaker has in store for consumers around the world up until fiscal year 2016. By then, Nissan will aim to achieve a global market share of 8 percent and increase its corporate operating profit to a sustainable 8 percent.
The extended new product plan will deliver, on average, an all-new vehicle every six weeks for the next six years. The company's global portfolio will have 66 models and cover 92 percent of all markets and segments.
Meanwhile, Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year.
The Infiniti premium brand, which sold 150,000 vehicles in 2010, will grow to 10 percent of global market share among luxury brand segments, a level today that would represent 500,000 vehicles. Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.
Sustainable mobility, including electric vehicle powertrains, will continue to play a major role in Nissan's strategy. Cumulative EV sales for the Renault-Nissan Alliance will reach 1.5 million units by 2016.
In order to achieve these goals, the manufacturer will expand its retail network from 6,000 to 7,500 sales outlets in the midterm plan period. China, India, Russia and Brazil, in particular, will see an increased presence.
In Brazil, Nissan will build a new plant with a capacity of 200,000 units as a first step.
The extended new product plan will deliver, on average, an all-new vehicle every six weeks for the next six years. The company's global portfolio will have 66 models and cover 92 percent of all markets and segments.
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| Photo: Nissan |
Meanwhile, Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year.
The Infiniti premium brand, which sold 150,000 vehicles in 2010, will grow to 10 percent of global market share among luxury brand segments, a level today that would represent 500,000 vehicles. Infiniti will be present in more than 70 markets with a product range of at least 10 vehicles.
Sustainable mobility, including electric vehicle powertrains, will continue to play a major role in Nissan's strategy. Cumulative EV sales for the Renault-Nissan Alliance will reach 1.5 million units by 2016.
In order to achieve these goals, the manufacturer will expand its retail network from 6,000 to 7,500 sales outlets in the midterm plan period. China, India, Russia and Brazil, in particular, will see an increased presence.
In Brazil, Nissan will build a new plant with a capacity of 200,000 units as a first step.