Gorgeous as it was, Chrysler says that the Imperial is not going to be built at the Brampton assembly plant which creates the 300 and other models. The would-be Imperial is wider, taller and longer than the 300, and powered by the same HEMI engine. Chrysler group is reported to have cited fuel consumption and tightening government regulations as reasons for shelving the idea.
Imperial demand was forecast at around 40,000 units, said Buzz Hargrove, president of the Canadian Auto Workers union.
But without the massive Imperial being produced there, a gap exists in production capacity. To fill it, the Chrysler group will transfer production of the next-generation 300 and sibling vehicles for sale outside of North America from the Magna Steyr plant in Austria, to Brampton, Ontario. These would include diesel-powered models not available here, for instance.
About 30,000 units of production will be transferred to the Brampton plant. In conjunction with the move, Chrysler will increase planned investment in Brampton from $700 million to $1.2 billion--a move necessary because of the complexity of building right-hand-drive models for export.
photo:Chrysler
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Imperial demand was forecast at around 40,000 units, said Buzz Hargrove, president of the Canadian Auto Workers union.
But without the massive Imperial being produced there, a gap exists in production capacity. To fill it, the Chrysler group will transfer production of the next-generation 300 and sibling vehicles for sale outside of North America from the Magna Steyr plant in Austria, to Brampton, Ontario. These would include diesel-powered models not available here, for instance.
About 30,000 units of production will be transferred to the Brampton plant. In conjunction with the move, Chrysler will increase planned investment in Brampton from $700 million to $1.2 billion--a move necessary because of the complexity of building right-hand-drive models for export.
photo:Chrysler