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Pain in the brain: When selling cars becomes ridiculous

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Michel Deslauriers
#9
It seems to me that the purchase of a car should normally be founded on our needs, our tastes and our budget. Man or woman, married or single, parent or not, we should have the right to choose the make and model of vehicle that suits us and that we like.

However, it looks like certain people don't quite see things the same way.

Some time ago in Europe, Ford had advertised in publications destined for gays and lesbians. The reaction of a Christian group in the United States called the AFA (American Family Association) was to set up a boycott of the automaker. Obviously, the AFA doesn't like gays and lesbians much, and is totally opposed to marriage between two persons of the same sex. Some people have so much time to waste.

But more recently, Ford decided to sponsor, among a whole bunch of other negligible events, a big gay wedding ceremony in Ferndale, Michigan. The AFA immediately counter-attacked by alerting the Christian population of the automaker's recent sponsoring, and the boycott on Ford grew. You can read more about it on the AFA's Website, www.boycottford.com.

Ditch Ford just because they promoted their products within the gay and lesbian population? Give me a break. What's wrong with that? The company should be able to spend its money where it wants to! It's not like if Ford was encouraging racism, terrorism or reckless driving; it just wants to please every type of buying public. And, in my opinion, should we even consider gays and lesbians as distinct car buyers? I don't think so. It's people who purchase cars founded on their needs, their tastes and their budget.

Are the AFA's members homophobes? Certainly. Don't they have something better to do than taking on an automobile manufacturer? Absolutely. Shouldn't they concentrate their efforts in solving real social and family-related problems? Without a doubt.

The AFA targets Ford in particular, but they mention that there's other automakers that aren't opposed to the gays and lesbians' cause, and they are just as guilty. So, if we rely on the AFA's bright thinking, gays and lesbians shouldn't be driving cars. And, finally, we should boycott the brands of products that gays buy.

That's downright ridiculous.
Michel Deslauriers
Michel Deslauriers
Automotive expert
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