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Rolls-Royce unveils new Phantom Coupé

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Amyot Bachand
Monterey, California - Rolls-Royce is celebrating its 104th anniversary. Proud to be the new owner of this mythical brand (since 2003), BMW AG started back from scratch: they built a new assembly plant in Goodwood, England, hired new workers and created a design studio to take ultra-premium British cars into the modern era.

The new Phantom lineage
First, there was the new Phantom executive sedan, targeting owners who actually drive their cars. Then came the long-wheelbase Phantom for those who prefer being chauffeured. In 2007, in stunning fashion, Rolls-Royce introduced the 100EX convertible concept -- which the ensuing Drophead Coupé is based on. The very same year, armored editions were added to the lineup. In 2009, we should witness the birth of a baby Rolls-Royce, designed by Ian Cameron. Simultaneously, the company will build a second assembly line at Goodwood.

The Phantom Coupé
Over 40 percent of all Rolls-Royce vehicles are sold in the United States. In fact, the brand's largest dealership in the world is located in Beverly Hills, California. So, what could be more fitting than unveiling the latest creation in the Golden State? About 70 journalists were on hand last Monday for this anticipated launch. We assumed that the official introduction was to be held a bit later, in Beverly Hills, since we were asked to withhold the release of any detail or picture of the Monterey unveiling.

The Phantom Coupé borrows many lines from the sedan and the Drophead, but its firmer suspension will allow sportier driving. Further information will be available at the 78th Geneva Motor Show.

Here are a few unofficial pictures of this new prestige car.
photo:Amyot Bachand
Amyot Bachand
Amyot Bachand
Automotive expert