Fuji Heavy Industries, Ltd. (FHI), maker of Subaru automobiles, took the shrink-wrap off its five-year plan to solidify the foundation of the Subaru brand and to achieve an annual sales volume of 1 million vehicles within the next 10 years.
Their plan is called “Motion-V”, and by the end of their 2016 fiscal year, FHI expects to grow Subaru’s fan and customer base by putting the emphasis on the brand’s core values of enjoyment and peace of mind. FHI also wants to reduce production and development costs by increasing its synergy with Toyota. And by 2016, the company aims to sell 380,000 units in North America, 180,000 in China, 160,000 in Japan as well as 180,000 units in other countries.
With the US and Chinese markets in mind, the product line-up will be bolstered by the launch of 3 new models as well as a hybrid vehicle. Subaru will get a new brand strategy to expand its brand value; like many other automakers, it expects to become the world’s leading brand in safety performance with risk-avoiding technologies (active safety), systems in collision safety (passive safety) and pre-crash safety features.
An average reduction of 30% in fuel consumption in all their powertrains is also a goal. Subaru is also working on an Active Driving Assist System called EyeSight, which uses stereo camera technology.
As for vehicles (what we really want to know), the announced hybrid car will arrive in 2013, using technology developed in conjunction with Toyota. The rear-wheel drive sports car we’ve been expecting for a couple of years now will be launched in the spring of 2012.
All new minicars, or stuff we don’t get in North America, will now be supplied by Japanese automaker Daihatsu under an OEM agreement.
Their plan is called “Motion-V”, and by the end of their 2016 fiscal year, FHI expects to grow Subaru’s fan and customer base by putting the emphasis on the brand’s core values of enjoyment and peace of mind. FHI also wants to reduce production and development costs by increasing its synergy with Toyota. And by 2016, the company aims to sell 380,000 units in North America, 180,000 in China, 160,000 in Japan as well as 180,000 units in other countries.
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| 2012 Subaru Impreza (Photo: Subaru) |
With the US and Chinese markets in mind, the product line-up will be bolstered by the launch of 3 new models as well as a hybrid vehicle. Subaru will get a new brand strategy to expand its brand value; like many other automakers, it expects to become the world’s leading brand in safety performance with risk-avoiding technologies (active safety), systems in collision safety (passive safety) and pre-crash safety features.
An average reduction of 30% in fuel consumption in all their powertrains is also a goal. Subaru is also working on an Active Driving Assist System called EyeSight, which uses stereo camera technology.
As for vehicles (what we really want to know), the announced hybrid car will arrive in 2013, using technology developed in conjunction with Toyota. The rear-wheel drive sports car we’ve been expecting for a couple of years now will be launched in the spring of 2012.
All new minicars, or stuff we don’t get in North America, will now be supplied by Japanese automaker Daihatsu under an OEM agreement.