• Audi Q5: $7,000 price increase in the U.S. due to tariffs.
Since the introduction of the U.S.' 25-percent tariffs on imported vehicles, experts have predicted significant price increases for several vehicles.
The first concrete example is Audi's Q5 SUV, which the company manufactures in Mexico and ships to the U.S. The new generation of this model has been for sale in Europe for some time and is about to make its debut on American soil.
The prices of the new model have been revealed, along with the impact of tariffs. The numbers speak for themselves. The price of the regular Q5 has risen from $46,695 to $53,495 USD, an increase of almost $7,000.
For the SQ5 versions, the increases are $6,400 and $5,800 USD for the regular and Sportback versions, respectively.
The Q5 is Audi's best-selling model in the United States, so this is not good news for the German automaker.
One consultant interviewed by Bloomberg said that at these prices, the Q5 is becoming unsellable in the U.S. Audi told Automotive News that it remains committed to marketing the Q5 in the U.S. and making it attractive to consumers.
In an internal memo sent to dealers in April, the manufacturer had said that it planned to keep all vehicles assembled in Mexico and abroad at U.S. ports (for models arriving after April 2). For now, it's not known if the measure is to remain effect or if it will be lifted soon.
