Ford Bronco Sport / Bronco
A few people here and there were kind of curious about the rebirth of this model, which made a tiny little splash when it returned to the m… OK, tons of folks couldn’t wait, and the return of the Bronco was a big, BIG deal for Ford.
From Vincent Aubé, who drove the Bronco Sport:
Dearborn-based automaker Ford is now well into the thick of its strategy to stick with an all-truck-all-SUV-all-the-time lineup in North America …. With the addition of the 2021 Bronco Sport, Ford wants to double its chances of appealing to the compact SUV crowd, with the Escape continuing its journey against other well-known models and the Bronco Sport looking to attract a more "adventurous" clientele.
… for those who can afford it, the scaled-down sibling of the Bronco has almost all the tools to go on a real adventure, and has a deserved turn in the sun while we await the Bronco later this summer. So here’s a test for you: if you consider yourself a strictly big Bronco guy or gal, ask yourself if you'll really use it much away from the pavement. The Bronco Sport Badlands might be enough for your needs.
And from Daniel Rufiange, who drove the big Bronco:
Looking at the Bronco, one thing comes to mind; we're in the presence of a life-size toy. Yes, Ford was true to the original design, the one from 1966, but beyond that, it feels like this is the kind of vehicle a child would want and could have fun with for hours in a sandbox. Is that a criticism? Not entirely sure, but I don't think so.
The other obvious observation is that it generates emotion. Rare is the model the looks of which make so much headlines. Some - like me - love it, and some don’t.
Polarizing is the word. My take is that, in a world where gray and straightness dominate, this is refreshing. So far, more than 150,000 prospective buyers seem to agree. That's how many made reservations before the Bronco launched.
See: 2021 Ford Bronco First Drive: A Successful First Step
See: 2022 Ford Bronco pictures
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