With the unveiling of the RSC at the Chicago Show, and the world premiere of the all-new Matrix last month in Detroit, Toyota's commitment to young new-car buyers is more apparent than ever. Much of the same thinking that went into the development and design of the Matrix went into the development of the RSC. Both vehicles were designed at CALTY. Both were developed to push the hot-buttons of young buyers by combining high performance, high image and high utility...with affordable pricing.
"Each new generation is different, with its own culture and its own unique footprint," said TMS senior vice president and general manager, Don Esmond. "To strike a chord with young buyers, Toyota knows it must offer widely diverse products....at very attractive price points. The all-new Matrix and the RSC concept are excellent examples of Toyota's dedication to this emerging force in the marketplace. They won't be the last."