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WHAT DO TODAY'S NET SAVVY CONSUMERS WANT FROM THEIR CARS?

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Khatir Soltani

WILTON, Conn. — The "dream car" for today's Net savvy consumer would be theft-proof, have sensors to detect hazardous road conditions and a remote zapper to start and warm it up, according to a Greenfield Online survey of 1,000 Internet users released last week.

While 62 percent think that governments should ban cell phone use while driving, only a handful envision that their next car would have built-in voice command telephone service. The online survey also found that surfing was what respondents like to do most for relaxation, but few are ready for Internet capabilities in their cars. Here is how various high-tech options ranked:

Feature%
Built-in advanced theft deterrent systems30%
Built-in road conditions sensors to detect hazards22%
Remote ability to start and warm up the car 17%
Global positioning navigation system12%
Satellite radio with hundreds of stations9%
Built-in voice control telephone system9%
Internet e-mail inbound and outbound6%
Full Internet connectivity 6%
Internet music downloading 5%
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada