Any mother worth her salt knows that you don't reward negative behavior with positive reinforcement, so I wonder why so many women buy cars from most Asian and European car companies.
If I were a woman, I know I wouldn't buy a vehicle from most of the non-North American car companies, and maybe you might feel the same way if I share my perspective with you.
But first, a look back at why Asian and European cars continue to be so popular with women.
For a long time, Japanese cars were better made and more reliable than domestic vehicles, and that speaks directly to the safety and security impulse, which is pretty much humanity's default emotion. It's so strong, in fact, that it can veto those suggestions that come from the brain.
Nowadays, however, whoever's in front on quality doesn't have much of a lead, and a full warranty on a 3-years-and-you're-out lease can hide whatever faults do arise. So that compelling need to shop the Japanese brands is pretty much gone.
As for those European cars, society has decided that they are prestige items because they are so expensive, and lots of people feel the need for the reassurance they get from the approval of other people who value possessions.
Cars from Korea are just now winning acceptance for their quality, but are primarily attractive for the high levels of value they deliver. This will continue to be a compelling draw until the North American firms get their act together here.