There are also some European cars that deliver exceptional ride and handling capabilities beyond anything from North America or Asia, but that hasn't historically been of much value to women.
Furthermore, prestige is bestowed and withdrawn by society all the time, so there's no reason the perception of what's worth owning couldn't change.
So maybe we should think about that buying decision from more esoteric levels. For example, I think it's worth considering how you're supporting companies whose modus operandi should raise concerns.
One of the universal truths of the auto industry is that women are under-represented outside of North America.
Partly this situation exists because women aren't historically as interested in cars as men, though North America's constantly improving situation on that front proves they'll be more interested if they get a chance to take part.
In Europe there are institutional barriers to women, supported by the boys club mentality that is the current management structure in virtually all of their companies.
In Asia the same institutional barriers exist for women, but there's also surprising societal barriers as well and they extend to all aspects of business. That is to say, the male-run governments in Japan and Korea have created legislation and a climate that actively discourages women from advancing in most businesses.




