All said it would make sense for Cadillac to build this ultra-luxury car, for the sole purpose of showing the world it is capable of matching, and in some ways possibly surpassing the best in the industry.
This proposition raises another, more poignant issue. Will Cadillac be able to find buyers who, if so well endowed, would be willing to 'buy domestic' to the tune of $200,000 to $250,000? Maybach has completed studies showing there are 8,000 well-heeled enthusiasts that meet its target demographic, which for all intents and purposes should be relatively close to those interested in the Cadillac Sixteen. And if the eerie pre-depression coincidences hold any water, this ultra rich segment will continue to grow, at least for the short term.
With that in mind there's no doubt a select group of wealthy consumers would lay down the lucre for an upmarket Cadillac, but only if the GM subsidiary produces it to mirror this show car, or in other words to be the best of the best. Cadillac can't afford to be merely as good as Rolls-Royce, Bentley or Maybach. If it truly wants to play in this league it has the image of shoddy workmanship, ho-hum engineering and middle-of-the-road luxury appeal to overcome. No, Cadillac will need to create a production car that quantifiably exceeds anything previously offered in the top-tier luxury market.