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Bernhard Langer Gifted a Unique Mercedes-Benz to Mark his Last Masters Tournament

Golfer Bernhard Langer with his new, bespoke Mercedes S-Class | Photo: Mercedes-Benz
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Daniel Rufiange
Langer has been an ambassador for the luxury brand for 40 years.

•    Golfer Bernhard Langer received a unique Mercedes-Benz as a gift as he takes part in his last Masters Tournament this year.

The prestigious Masters Tournament of golf is on now and through the weekend at the Augusta National Golf Club in Georgia. The major stop on the golf tour has been held on the same course since its first edition in 1934, and it has another long tradition: those who win it are invited to participate every year thereafter, for life, for as long as they wish.

Some former champions have participated beyond their 70th birthday, a way to celebrate the event and give fans, old and young, an opportunity to see them in action. This year 67-year-old two-time champion Bernhard Langer (1985 and 1993) is taking part, for the last time.

For the occasion, Mercedes-Benz decided to offer the longtime brand ambassador a little gift. The unique S-Class, painted green, bears the Masters logos, notably on the headrests, as well as the German golfer’s signature.

The unique new Mercedes-Benz S-Class handmade for golfer - and longtime brand ambassador - Bernhard Langer
The unique new Mercedes-Benz S-Class handmade for golfer - and longtime brand ambassador - Bernhard Langer | Photo: Mercedes-Benz
The Mercedes S-Class, headrest
The Mercedes S-Class, headrest | Photo: Mercedes-Benz

Mercedes-Benz explains that the car was handcrafted, as evidenced by its 2,800 embroidered stitches. It was made at the company's prestigious Manufaktur factory in Sindelfingen, Germany.

“Bernhard is a true golf icon, who has been an integral member of the Mercedes-Benz family for nearly 40 years. As we celebrate his extraordinary career, we honor our deep bond with a personalized S-Class crafted especially for him. We’re excited for many more great moments with him on the road ahead.”

- Bettina Fetzer, VP of Mercedes-Benz Digital & Communications

In case you’re wondering, Bernhard Langer finished Thursday, Day One of the tournament, at 2 over par with a 74.

The Mercedes S-Class, seat
The Mercedes S-Class, seat | Photo: Mercedes-Benz
The Mercedes S-Class, lower central console
The Mercedes S-Class, lower central console | Photo: Mercedes-Benz
Daniel Rufiange
Daniel Rufiange
Automotive expert
  • Over 17 years' experience as an automotive journalist
  • More than 75 test drives in the past year
  • Participation in over 250 new vehicle launches in the presence of the brand's technical specialists