Dodge Charger Priced to Take On Midsize Imports

Toyota and Honda Might Not be Worried, but GM and Ford Should Be

Six-cylinder versions of the Toyota Camry and Honda Accord, the midsize sedan market leaders, start much higher than their

"Dodge Charger competitors will be hard pressed to offer a car with as much power, personality and technology as this modern muscle machine," commented Mike Accavitti, Vice President Marketing, DaimlerChrysler Canada. The car is shown here at its Detroit introduction with King Richard Petty looking on. (Photo: Trevor Hofmann, Canadian Auto Press)

four-cylinder siblings. The Camry LE V6 starts at $27,475 and the Accord LX V6 at $29,500, which is reason enough for Dodge to choose $27,495 for the base price of its V6-powered Charger.

"Priced right in the sweet spot of the four-door sedan market between $28,000 and $38,000, Dodge Charger competitors will be hard pressed to offer a car with as much power, personality and technology as this modern muscle machine," commented Mike Accavitti, Vice President Marketing, DaimlerChrysler Canada. "We expect the

Chrysler is expecting the Dodge Charger to ride on the momentum already generated by the popular 300 and Magnum. (Photo: Trevor Hofmann, Canadian Auto Press)

Dodge Charger to build on the momentum already generated in the marketplace by the Chrysler 300, Dodge Magnum and Dodge Caravan with industry-leading Stow 'n Go seating."

But unlike its import rivals, the Charger features some top-tier equipment as standard fare. Electronic stability control, which has the ability to redirect a skidding car in the direction that the steering wheel is pointing regardless of any driver induced countermeasures, is considered to be the most important new safety technology to appear since antilock brakes and the airbag; it comes standard with the Charger and not on the V6-powered Camry or Accord.