Finally Someone Has Made Marketing Cars Fun
In recent years BMW has become one of the more creative marketers in the automotive segment. With cinema quality short films directed by acclaimed filmmakers and featuring mega stars such as Madonna to its production credit, the world's most recognized premium brand is once again venturing out on an unprecedented path.
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| The creative marketing minds at BMW have once again gone out on a limb to grab the attention of potential X3 customers by venturing into online video games. (Photo: BMW of North America) |
This time the X3's target market is somewhat younger than with previous roundel badged products, therefore the piece de resistance is an online video game starring the all-new SUV.
"The X3 greatly expands BMW's potential audience, and at much lower price point than our other Sport Activity Vehicle," said Jim McDowell, Vice President of Marketing, BMW of North America, LLC. "We designed the X3 for buyers who have a passion for performance while also needing space to be always on the go with their snowboard, mountain bike or kayak."
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| While the game is loading, feel free to check out your X3's special features. (Photo: BMW of North America) |
There's no need to be a skilled gamer to travel the virtual wilderness in this Shockwave outdoor sports adventure, as it's about as simple to figure out as sending and receiving email. After logging onto www.bmwusa.com/newX3, clicking on X3 Action at left and then registering your game name and email to get started, it's off to the slopes.
While the game is loading an X3 is parked with highlighted arrows pointing out interesting facts about the car. You can roll your curser over the arrows to reveal otherwise hidden anecdotes about the model's new xDrive 4-wheel drive system, etc.