In a remote corner of the Canadian Rockies, a simple airstrip has been transformed into a veritable playground for speed and performance car enthusiasts. Last May, the Mercedes-Benz dealership Downtown Calgary purchased the Cayley Flying Ranch airfield, located about 50 miles south of Calgary, after filming several videos for its YouTube channel.
An Ambitious Project for Automotive Enthusiasts
The 160-acre site, formerly used for aviation purposes, will soon become a must-see destination for racing enthusiasts. According to Mazen Aboulhosn, the dealership's general manager, the project is much more than just an acquisition:
"There is a lot of potential to turn it into something much bigger than it is now. We've already discussed the idea of building a full track there, a drift track, even an off-road track.
Captivating Videos to Attract Enthusiasts
The dealership began using the track to produce videos for its YouTube channel, which quickly gained more than 100,000 subscribers. These videos, which showcase the performance of Mercedes-Benz vehicles, have been compared to a Canadian version of the British TV show Top Gear, a benchmark for all car enthusiasts.
An Airstrip as a Testing Ground
In addition to producing content, the dealership plans to rent out the airstrip to customers to test the true power of Mercedes-Benz vehicles. Vehicles have already reached an impressive 266 km/h on the track. Mercedes-Benz's ambition is to use this site not only for its videos, but also to offer customers a unique driving experience that matches the performance of its vehicles.
A Promising Future for the Cayley Flying Ranch Track
The project is still in the development phase, but it opens the door to many possibilities. In addition to test drives and videos, the dealership envisions the creation of a real parking lot where enthusiasts can discover luxury cars, participate in drifting events or even off-road racing. This development transforms the region into a must-see meeting point for car enthusiasts. By transforming a simple airstrip into a veritable testing and recreation ground for speed enthusiasts, Mercedes-Benz Downtown Calgary has once again demonstrated its ability to innovate and push the boundaries of the customer experience.
Bottom Line
The Mercedes-Benz Downtown Calgary project at Cayley Flying Ranch is not just a marketing strategy; it's a passion for performance and innovation brought to life in a spectacular setting. As the project evolves, it could well become a flagship destination for lovers of luxury cars, racing and thrills.