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10 Resurrected Model Names, Because Nostalgia Sells

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Daniel Rufiange
Recycling defunct vehicle names: for or against?

6 — Acura Integra

Acura Integra, old and new
Acura Integra, old and new | Photo: D.Heyman

Integra is one of the most recent old nameplates to clamber back on stage for an encore. But from the moment the new iteration appeared, it has found acceptance very, very difficult. The problem is that the Integra was a special and unique model in the Acura universe. A hatchback version was produced and the performances it delivered were distinctive.

Now, Acura gives us a sedan that is essentially a dressed-up version of the Honda Civic Si. The new Integra is the continuation of the ILX that we've known for several years. If on the whole, it's far from a bad vehicle, the decision to use the name has rubbed many old-timey fans the wrong way.

At the same time, between you and me, no matter what eventually happens, a vehicle that bears the Integra name has a better chance of making its mark than one with a name as unexciting as ILX.

Hit or miss? Miss

See also: 2023 Acura Integra First Drive: A Triumphant Return?

See also: Acura Integra Gets $34,350 Starting Price in Canada, Will Debut in June

Acura Integra
Acura Integra | Photo: Acura
2023 Acura Integra
2023 Acura Integra | Photo: Acura
Daniel Rufiange
Daniel Rufiange
Automotive expert
  • Over 17 years' experience as an automotive journalist
  • More than 75 test drives in the past year
  • Participation in over 250 new vehicle launches in the presence of the brand's technical specialists