Montreal Auto Show: A successful 40th anniversary celebrating 102 years of auto history
The 40th edition of the Montreal International Auto Show (MIAS) closed its doors on Sunday, with 204,943 visitors attending the 10-day event -- 1,264 less than in 2007. Yet, the show's executive director, Denis Dessureault, is pleased. "We had a recipe for success: an aggressive marketing campaign that made a lot of people talk, wall-to-wall media coverage which proved very positive, a press conference with Canada's Minister of Transport, Lawrence Cannon, the festivities on the eve of the show and, of course, Mother Nature who gave us beautiful weather conditions," he said.
