Toyota Motor Company is facing one of its biggest challenges ever. First, it must quickly find a solution to the recall affecting what seems to be an increasing number of vehicles. Then, it will have to counter the smear campaign launched this week by some of its top rivals, particularly with regard to the brand’s once spotless reputation for reliability.
The initial recall was issued last fall and 4.3 million vehicles were targeted. Basic stuff, really; the design of the floor mat may hinder the course of the gas pedal.
Unfortunately, subsequent analyses led to this week’s announcement that an additional 1.1 million vehicles could be at risk, including the Toyota Highlander (2008-2010) as well as the Corolla, Venza and Matrix (2009-2010). The recall is also aimed at the Pontiac Vibe, developed alongside the Matrix as part of GM and Toyota’s joint venture.
Yet another big blow
However, the problem is more widespread than that. Also this week, 2.3 million Toyotas (270,000 in Canada) have been recalled due to a faulty throttle mechanism. The pedal can either stay depressed or take excessive time to regain its initial position.
The company that manufactures the mechanism, Mississauga-based CTS, rejects any responsibility and said production was performed according to the exact specifications supplied by Toyota.
Ford, which also uses CTS-built throttles for its commercial trucks sold in China, has now put its Chinese assembly plant on hold in order to find an answer. It should be noted that North American units employ a different part.
For Toyota, the recall issued for eight of its vehicles was made necessary after a few cases of malfunctioning throttles were reported in the United States. In addition to the recall, these eight models will see their production suspended on February 1 until the correct part is found. Seven assembly lines will be shut down, including two in Canada.
Extending over to Europe
On Thursday, Toyota had no other choice but to add 1.1 million vehicles from Europe to the existing list, not to mention some 75,000 cars in China. Reportedly, the parts being used pose the same problem as the ones in North America.
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| 2009 Toyota Highlander |
The initial recall was issued last fall and 4.3 million vehicles were targeted. Basic stuff, really; the design of the floor mat may hinder the course of the gas pedal.
Unfortunately, subsequent analyses led to this week’s announcement that an additional 1.1 million vehicles could be at risk, including the Toyota Highlander (2008-2010) as well as the Corolla, Venza and Matrix (2009-2010). The recall is also aimed at the Pontiac Vibe, developed alongside the Matrix as part of GM and Toyota’s joint venture.
Yet another big blow
However, the problem is more widespread than that. Also this week, 2.3 million Toyotas (270,000 in Canada) have been recalled due to a faulty throttle mechanism. The pedal can either stay depressed or take excessive time to regain its initial position.
The company that manufactures the mechanism, Mississauga-based CTS, rejects any responsibility and said production was performed according to the exact specifications supplied by Toyota.
Ford, which also uses CTS-built throttles for its commercial trucks sold in China, has now put its Chinese assembly plant on hold in order to find an answer. It should be noted that North American units employ a different part.
For Toyota, the recall issued for eight of its vehicles was made necessary after a few cases of malfunctioning throttles were reported in the United States. In addition to the recall, these eight models will see their production suspended on February 1 until the correct part is found. Seven assembly lines will be shut down, including two in Canada.
Extending over to Europe
On Thursday, Toyota had no other choice but to add 1.1 million vehicles from Europe to the existing list, not to mention some 75,000 cars in China. Reportedly, the parts being used pose the same problem as the ones in North America.
 |
| 2009 Toyota Corolla |