Ron Cogan is a realist, though and freely admits that EVs won’t be flooding the American market tomorrow. He expects them to corner a small niche that will develop slowly, like the hybrids did. “It took the hybrids 10 years to occupy 2 to 3% of the American market. I think we’ll see the same thing happen with electric vehicles.”
He does concede that one important factor will greatly affect the commercial success of zero-emission vehicles: the production cost of the batteries. He describes these components as nothing less than a wild car. “The government won’t be able to subsidize the purchase of EVs indefinitely, which helps with the high price of the batteries. The incentives will eventually be dropped. So we have to hope that by that time, the production costs of the batteries will have decreased significantly,” concludes Cogan.
In the meantime, Ron Cogan expects to welcome another 10,000 visitors, and very likely more, at the second edition of the EV Pavilion.
He does concede that one important factor will greatly affect the commercial success of zero-emission vehicles: the production cost of the batteries. He describes these components as nothing less than a wild car. “The government won’t be able to subsidize the purchase of EVs indefinitely, which helps with the high price of the batteries. The incentives will eventually be dropped. So we have to hope that by that time, the production costs of the batteries will have decreased significantly,” concludes Cogan.
In the meantime, Ron Cogan expects to welcome another 10,000 visitors, and very likely more, at the second edition of the EV Pavilion.
 |
| Photo: Luc Gagné/Auto123.com |