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Luxury Redefined, According to Genesis

Genesis G80 Sport | Photo: Genesis
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Khatir Soltani
The brand envisions a more personalized, human-centric approach

Genesis, the new stand-alone high-end brand from Korean automaker Hyundai, wants to redefine what luxury can mean for Canadian motorists. Its vision extends beyond merely creating highly refined vehicles, encompassing as well buying and ownership experiences that go far beyond the current industry norm.

After you check out the video below, we invite you to consult our detailed article on the Canadian launch of the Genesis brand, and another that delves into the Genesis G90 and G80 sedans.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada